This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.
Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem.
Carrie’s plan to build and add new capabilities over time runs counter to what is the typical plan to rush and get everything built in a short period of time. Jason, Jim, and Carrie dig into what led her to take this approach and the benefits she has seen.
Episode Highlights
- [01:00] Let’s talk about the weather & Disney World
- [04:00] Welcome Carrie Bourke as this week’s special guest
- [06:40] What led HBR to start thinking about a connected ecosystem
- [09:50] HBR takes a deliberate crawl-walk-run approach
- [12:12 ] Carrie talks about how her past experience informed what she is now building at HBR
- [17:10] Jason gets attacked by the worlds longest living fly
- [18:50] Keeping the momentum going through long-term projects
- [20:00] Do we go all-in on a MarTech Cloud or not?
- [25:11] How much have other business units within Harvard Business Publishing informed Carrie’s vision?
- [29:45] Building a centralized analytics leadership group
- [35:35] What is Carrie’s view of the future of publishing?
- [37:40] Carrie offers some advice for demonstrating ROI
- [44:20] What is Carrie most excited about around the Adobe Experience Cloud over the next 12 months?
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Additional Reading
Harvard Business Review Works with 33 Sticks and Adobe to Grow Readership and E-commerce
