Talking Publishing Analytics and Personalization with The Monitor’s Todd Schauman

This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients.  

As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode.  Todd is the Director of Marketing and Analytics for the Christian Science Monitor and has a great deal of experience working in the publishing space.  

One of the things that Jim and Jenn have talked about on a previous episode was that there are many tried and true best practices when it comes to Ecommerce analytics but not with publishing.  We ask Todd his thoughts on why?  

With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management?  What are some unique options that are available to non-profit publishing organizations?

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