Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection. It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come.
What is it? Is it overhyped? What can it really do and what real problems does it solve? What are the pitfalls? Are you risking getting stuck in a particular ecosystem?
On this week’s episode of the 33 Tangents podcast, Jason, Jenn, and Jim discuss what they’re seeing with server-side tracking and if they think it will solve the problems it is pitched to solve.
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