The Difference Between Reporting and Insights

When working with data and distributing it to clients or internal stakeholders, the line between reporting and insights is often blurred.

When it comes to digital analytics, what is reporting and what are insights? What is the difference between the two? How is data distribution different between the two?

On this week’s episode of the 33 Tangents podcast, Jason and Jim give their perspectives on both aspects of data distribution. Pulling from direct experience with clients, they discuss the overlap between the two, their thoughts on where analysts should focus their time, and common pitfalls that are encountered.

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Episode 225