Those that work in digital analytics often default to continuous implementation and constantly sending reports because they are low risk activities. Low risk as compared to providing insights. The minute recommendations based on data, a digital analyst puts their neck out potentially putting their job and livelihood at risk.
Why is there risk with “stepping over that line” moving from reporting to providing insights and recommendations? Is it a result of imposter syndrome.
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the underlying causes of why many digital analytics practitioners don’t take risks even when the data supports their position and the solutions they see to it.
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