Buying certain brands and logos is a concept that permeates all facets of life. Whether it is cars, clothing, kitchen appliances, or even marketing technology, brands & logos bestow a level of status.
It can be easy to understand why someone does this on a personal level, but at the company level? Shouldn’t it only matter that the tool does what it says it’s supposed to? Why do companies fall into the trap of buying something for the logo or brand it is associated with?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the different reasons that drive organizations to buy & acquire technology and how that can impact the long-term integrity of their MarTech stack.
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