One of the faults of the digital analytics industry is that we often assume the value of what we’re doing is clearly apparent.
Does your buyer actually care about digital analytics? Do they have a vested interest in the outcome of the project or are they just signing another SOW? Are you just doing stuff that is cool to you with no actual value to the wider organization?
On this episode of the 33 Tangents podcast, Jason and Jim discuss how to recognize if digital analytics is important to your organization and how to address it. They also discuss certain things digital analytics implementers and practitioners do to lessen the importance of data.
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