What Does It Mean To Be “Mobile First”?

What does it mean when an organization says it is “Mobile First”? What does that mean for the customer experience? What does it mean for employees and partners? What does the organization need to do to ensure it follows through on being “Mobile First”?

On this week’s episode, Jim is joined by Jon Narong to discuss the idea of being mobile first. Jon is currently living in Thailand and many companies in South East Asia have a “Mobile First” mentality, much more than it is found in other parts of the world. They discuss what it means to truly be “mobile first” and the first steps an organizations should take if that is the direction they want to take.

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