Architecting data collection for multiple tools within a single vendor solution can be appear to be beneficial from the stand-point of reduced logic and streamlined integrations. It can seem simplified and streamlined resulting in a solution that can be managed with greater ease.
Are there pitfalls when it comes to single-vendor solutions? What problems with the data collection can present themselves?
On this week’s episode of the 33 Tangents podcast, Jim and Jason are joined by Jenn Kunz to discuss what organizations need to consider when working with a single vendor analytics & marketing technology solution (or even a martech stack that mostly, though not completely, consists of tools from a single vendor). They talk through the various risks, such as assumptions that are often made, and how teams can be set up for failure with a single-vendor solution.
Subscribe & Review
Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We publish fresh content every Friday morning and we don’t want you to miss a single episode.
And…if you’ve enjoyed this episode, we would be really grateful if you left us a rating and review on your favorite podcast platform. The reviews are extremely useful in helping new listeners find our podcast. Thank you!
