Once a testing and optimization program is up and running, what are the key components of making it successful? What needs to be done to ensure that it’s advancing and becoming more sophisticated? Last week, Jason, Hila, and Jim spoke about the...
This week, Jim and Jason are joined by Hila Dahan, 33 Sticks Co-Founder and Testing & Optimization Extraordinaire. We’ve heard time and time again from clients and prospects alike how they want to get a testing program started or they’ve...
We ran into some technical issues recording this week’s episode so it’s shorter than a normal episode but chock full of good content, which is ironic given the subject. If you’re the type of person that like to go above and beyond for your...
When you work in services, there will be times you will start a new project and the person you are aligned to work with day to day is not nearly engaged as you would like them to be or need them to be. What do you do in these situations? Is this...
Can you only make an impact an organization when you work for a small company? Can those that work for large organizations have an impact? Do you make an impact by what you do internally or by what you do externally? This week Jason, Jon, and...
This week, Jim, Jon, and Jason dig into one of Jason’s favorite topic – agency billing models. Traditionally, agencies and consulting firms bill by the hour. Every minute an employee spends working with a client needs to billed to them...