This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing...
When it comes to implementing analytics tracking, some feel the need to tag everything a visitor can click on. While there may be value tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not...
You’ve just started a new job as the Analytics/Insights manager. You’re coming into a position where an analytics solution was designed and implemented by one of your predecessors. What are the critical first steps that you take now that you own...
Adobe recently announced the end of life plans and sunset date for Adobe DTM. With migrations from DTM to Launch estimated to take up to 9 months, it means that if many organizations are not talking about migrating they could already behind the 8...
Technology addiction is a very real thing. With the latest iOS version, Apple has released a feature called “Screen Time” to measure how much you use your phone and to give you the ability to shut down applications after a certain amount of usage...
We’ve all been there. A prospect or client is excited to get started with something, you take all of steps necessary to get everything prepared and then…bam…things stop dead. How do you handle handle these “hurry up and wait” situations? What is...