On this week’s episode of the 33 Tangents podcast, Jenn Kunz delivers her presentation “Controlling Your Marketing Tags So They Don’t Control You” was given at the Marketing Analytics Summit in Las Vegas in June 2022. Jenn is a...
Value is a relative concept. As per the cliche, “what is one man’s trash is another man’s treasure.” When it comes to Digital Analytics, this is certainly the case. What those in and close to it in an organization see as valuable, those on the...
One of the primary reasons an organization brings in a consulting firm, whether that be digital analytics, another practice, or for general guidance, is to get an assessment and feedback on the workings of the organization. Why is it then when...
Like many things in life, there is an art to being a consultant. The problem though is that the word consultant has come to take on multiple meanings. In some cases it refers to an individual brought in to evaluate a portion or an entire...
Those that work in digital analytics often default to continuous implementation and constantly sending reports because they are low risk activities. Low risk as compared to providing insights. The minute recommendations based on data, a digital...
When working with data and distributing it to clients or internal stakeholders, the line between reporting and insights is often blurred. When it comes to digital analytics, what is reporting and what are insights? What is the difference between the...