As we gain experience in an industry, it’s easy to develop blinders based on the region of the world in which we live and work. How are digital analytics and digital marketing different in South East Asia as compared to the US and EU? What is a...
Many assume that the measure of success for an optimization program is a high testing velocity. The problem here is that in order to support a high velocity, other parts of the test development pipeline become neglected, including developing a well...
Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What are some of the traps when launching an a/b testing tool...
Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What are some of the traps when launching an a/b testing tool...
Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What is involved with standing up an optimization program...
Let’s admit it, working on digital analytics can be fun. For many of us in this space, it gives us a creative outlet. That being said, doing good stuff alone is not good enough. Are you working on cool stuff for the sake of doing cool stuff? Does...