We’ve all experienced this kind of scenario. A new company arrives on the market with a product that is highly functional and meets our needs phenomenally. The product is well designed and is of high quality. The care and focus of the...
On last week’s episode we talked about the concept of businesses that can be seen as boring, but are very profitable. One of the key things with those businesses is that they are indispensable to their customers. Over the years we’ve talked about...
What comes to mind when the term “boring yet profitable business” is used? Often times these are businesses that have developed & refined offerings that are integral and indispensable to their customers. They can often be derided for not being...
In recent episodes we’ve looked at the concept of getting back to basics and simplicity. We’ve discussed the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs...
Vendor lock-in occurs when a customer is made dependent on a vendor for products & services, unable to utilize other vendors without substantial cost. How can organizations fall into a vendor lock-in situation? What are the costs that are...
When people think of analytics data, many often think of “cold hard facts”, but this is can be very inaccurate. Like many other things in life, data can be skewed, biased, or even outright corrupted. Everyone has a bias and for an analytics team to...