Fear, Uncertainty, & Doubt, also known as FUD, is a commonly employed sales tactic. Decisions made out of fear are often drastic and wrong and martech sales in particular knows how to tap into the fear of opportunity cost. With organizations...
Many analytics teams are looking to be more effective with their time so it is spent more on using data to reach business goals and less on routine reporting. To solve for that, many are looking to make part of their analytics program self-service...
Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What are some of the traps when launching an a/b testing tool...
Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What is involved with standing up an optimization program...
Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human...
Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human...