Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What are some of the traps when launching an a/b testing tool...
Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human...
One of the primary reasons an organization brings in a consulting firm, whether that be digital analytics, another practice, or for general guidance, is to get an assessment and feedback on the workings of the organization. Why is it then when...
Those that work in digital analytics often default to continuous implementation and constantly sending reports because they are low risk activities. Low risk as compared to providing insights. The minute recommendations based on data, a digital...
When working with data and distributing it to clients or internal stakeholders, the line between reporting and insights is often blurred. When it comes to digital analytics, what is reporting and what are insights? What is the difference between the...
The growth in both the number and the capabilities of digital analytics & marketing tools coupled with the faster speed at which updates can be deployed has made it so organizations can collect ever increasing amounts of data. While this is a...