We talk regularly, both internally and externally, about the concept of Sustainable Analytics. This is the practice of running your digital analytics program so that it focuses on providing value and support the key areas of the business while...
Architecting data collection for multiple tools within a single vendor solution can be appear to be beneficial from the stand-point of reduced logic and streamlined integrations. It can seem simplified and streamlined resulting in a solution that...
Risks of point analytics solutions include myopic vision and teams working in isolation. Teams implement solutions that fit a small amount of needs that do not take the needs of the organization, or the impacts to the organization, into account. The...
Analytics teams are realizing that it’s no longer good enough to just check boxes to show value. They need to show how the organization benefits from both the team in place and the tools that have been implemented. Analytics practices need to evolve...
It’s often stated that “data is the new oil’ and while that may be true, it oversimplifies the value of data. Data by itself isn’t inherently valuable. The value comes when it is properly collected, processed, refined, and injected into the right...
The value a team produces isn’t always apparent. This is why it is critical for individuals and teams to ask themselves about the value they produce. As discussed in previous episodes of the 33 Tangents podcast, the value of analytics is not usually...