We talk regularly, both internally and externally, about the concept of Sustainable Analytics. This is the practice of running your digital analytics program so that it focuses on providing value and support the key areas of the business while...
In recent episodes we’ve looked at the concept of getting back to basics and simplicity. We’ve discussed the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs...
We’ve started a series of episodes about getting back to basics and the value of simplicity. We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing...
A new implementation can be exciting! It’s a fresh canvas to work with. A new client can present opportunities to try out ideas you’ve only thought of. These are just two of the scenarios that analytics implementation engineers are presented with...
When people think of analytics data, many often think of “cold hard facts”, but this is can be very inaccurate. Like many other things in life, data can be skewed, biased, or even outright corrupted. Everyone has a bias and for an analytics team to...
Conflicts of interest can do significant damage to an analytics practice. It doesn’t take much for conflicts of interest to occur and in many cases all it takes is the perception of one. What are the potential conflicts of interest that an analytics...