This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing...
When it comes to implementing analytics tracking, some feel the need to tag everything a visitor can click on. While there may be value tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not...
You’ve just started a new job as the Analytics/Insights manager. You’re coming into a position where an analytics solution was designed and implemented by one of your predecessors. What are the critical first steps that you take now that you own...
Adobe recently announced the end of life plans and sunset date for Adobe DTM. With migrations from DTM to Launch estimated to take up to 9 months, it means that if many organizations are not talking about migrating they could already behind the 8...
Once a testing and optimization program is up and running, what are the key components of making it successful? What needs to be done to ensure that it’s advancing and becoming more sophisticated? Last week, Jason, Hila, and Jim spoke about the...
This week, Jim and Jason are joined by Hila Dahan, 33 Sticks Co-Founder and Testing & Optimization Extraordinaire. We’ve heard time and time again from clients and prospects alike how they want to get a testing program started or they’ve...