It feels as though there is a movement to apply agile development methodologies to analytics teams, both the data collection component and the analysis component. What does this mean? What is the driving force behind it? What are the risks? What are...
Many analytics teams are looking to be more effective with their time so it is spent more on using data to reach business goals and less on basic reporting. To solve for that, many are looking find ways to automate the routine tasks and reporting...
There is a growing trend amongst organizations to centralize all of their data, including their web analytics data, in an internal database solution with a visualization tool layered over top. One of the results of this is analytics teams moving...
Many analytics teams are looking to be more effective with their time so it is spent more on using data to reach business goals and less on routine reporting. To solve for that, many are looking to make part of their analytics program self-service...
What does it mean when an organization says it is “Mobile First”? What does that mean for the customer experience? What does it mean for employees and partners? What does the organization need to do to ensure it follows through on being “Mobile...
As we gain experience in an industry, it’s easy to develop blinders based on the region of the world in which we live and work. How are digital analytics and digital marketing different in South East Asia as compared to the US and EU? What is a...