Let’s admit it, working on digital analytics can be fun. For many of us in this space, it gives us a creative outlet. That being said, doing good stuff alone is not good enough. Are you working on cool stuff for the sake of doing cool stuff? Does...
There is a fine line between valuable work and work that no one really cares about. Is the work that you’re doing closely associated with the goals of the organization or are you just doing superficial work? Do you know why your analytics team...
One of the faults of the digital analytics industry is that we often assume the value of what we’re doing is clearly apparent. Does your buyer actually care about digital analytics? Do they have a vested interest in the outcome of the project...
During the day to day of a project, whether client side or vendor side, it is easy to loose sight of who is ultimately responsible for the project. On the client side, this could be some senior level executive sponsor who seen infrequently...
Whether you are working vendor-side or client-side, there is ultimately a buyer associated with the project you are engaged with. What does this mean and who is this person? As someone leading a project, do you know who the ultimate “buyer” of...
Note: We encountered some recording issues in the early parts of this episode and recovered the audio that we could. While every organization deals with this issue to one degree or another, there are those where it is really bad. It can take...