Data activation is easy to talk about, but difficult to execute. It doesn’t take much to get excited about the potential that data activation can bring and may often jump right in without ensuring they are prepared. What are the key components of a...
We’ve all heard about data activation, but what does it really mean? What is involved to reach data activation? What forms does data activation take? On this week’s episode of the 33 Tangents podcast, Jim and Jason dive into the topic of data...
As knowledge work continues to undergo a transformation, changing how, where, and when things get done some are starting to question what exactly is work and who determines the value of it What makes up work? Is it sitting at a desk all day or is it...
There are a few common threads we’ve observed over the years with clients and web analytics implementations: One scenario that we’ve seen is that they over-implement their analytics tool leading to situations where they have more data they know what...
Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection. It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come. What...
Implementation of digital analytics solutions is often pitched as “just do X, Y, & Z” and you’re all set. We know that is not the case. What are the keys to a solid implementation? Do should you ensure to have in place at the start of the...