We’re currently doing a series of episodes looking at the concepts of getting back to basics and simplicity. We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics...
Architecting data collection for multiple tools within a single vendor solution can be appear to be beneficial from the stand-point of reduced logic and streamlined integrations. It can seem simplified and streamlined resulting in a solution that...
Risks of point analytics solutions include myopic vision and teams working in isolation. Teams implement solutions that fit a small amount of needs that do not take the needs of the organization, or the impacts to the organization, into account. The...
Many assume that the measure of success for an optimization program is a high testing velocity. The problem here is that in order to support a high velocity, other parts of the test development pipeline become neglected, including developing a well...
Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What are some of the traps when launching an a/b testing tool...
Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do. What are some of the traps when launching an a/b testing tool...