Are data and creativity at odds? Are they not able to support each other? On this week’s episode of 33 Tangents, Jason, Bryant, and Jim are joined by Nic Fitzgerald to talk about the art and power of good storytelling.
Nic Fitzgerald is a filmmaker based in Utah. His studio, Friendly Giant Films is a production company that works with companies, individuals, and others to create feature films, commercials, and other visual media products. Nic helps his clients use storytelling to build deeper connections with their audiences.
Episode Highlights
- [01:30] – Introductions.
- [6:00] – Storytelling binding humans together.
- [10:30] – Being intentional.
- [14:30] – The history behind the name Friendly Giant Films.
- [17:30] – Humanizing data to enhance the solution storytelling.
- [30:00] – The importance of authentic stories and messages.
- [39:00] – Brands that are successful at genuinely connecting with audiences.
- [50:00] – You cannot fake being genuine.
- [55:00] – The importance of sharing the bad along with the good.
- [62:15] – Wrap up.
Items We Mentioned
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