In life there are things for which you want to bargain shop and others where you want to pay the premium price. The desire to pay a premium price comes from a recognition in the difference in value and quality.
In the digital analytics space it seems that many companies pay the premium price for technology licenses but bargain shop for the services associated with it.
When and where you should invest in quality? How do you recognize quality when it comes to digital analytics? How can corporate procurement impact quality?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason talk about why companies often bargain shop and how quality can be quantified.
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