Analyzing visitor behavior on a website is all same regardless of the type of site, right? For a brand that has a B2C and a B2B arm, what are the things those using digital analytics data should consider?
On this week’s episode of the 33 Tangents podcast, Jim & Jason wrap up the series comparing B2C and B2B. They dive deep into common things analysts miss when working with a B2B site and the key items they need to be aware of to provide useful insights.
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