Merriam-Webster defines story as: 1) an account of incidents or events and 2) a statement regarding the facts pertinent to a situation in question. Storytelling is a very powerful part of the human experience and a key tool used throughout human history.
Story provides a level of familiarity and when used effectively, it conveys information in a way that deeply resonates with all involved.
Many view sales as just stating facts, but the art of sales is more than that. Those successful in sales know that it takes providing a solution wrapped in a story. What happens when storytelling is part of the sales process? How do all involved feel when a story is told?
On this week’s episode of the 33 Tangents Podcast, Jim and Jason talk about how they’ve seen successful sales people employee the art of storytelling as well those that ignore it and the result it has brought them. Lastly, they talk about how everyone is in sales and how failing to realize it will impact them.
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