Launching an a/b testing & optimization tool brings with it a great deal of temptation. It is very appealing to just want to jump in and start deploying tests to see what it can do.
What is involved with standing up an optimization program? Should you just jump in and start using the a/b testing tool? What is the approach that should be taken? What are the key first steps?
On this week’s episode, Jason and Jim welcome Jason Boal, Principal Analytics and Optimization Strategist at 33 Sticks to discuss what is involved with standing up an optimization program. They discuss things such as the key first steps an organization should take, deciding where your optimization program should live, and the involvement you need from other teams.
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