When you provide a service, having a client that get’s it can make your job easier allowing you to focus on the project itself, what do you do when you have a client that doesn’t get it?  

Stakeholders whose expectations are not aligned with yours bring additional challenges.  What do you do when you have a prospect that isn’t a perfect match?  Do you still attempt to close the deal just to add the logo?   

This week we start off talking about how to approach a client whose understanding may not align with yours and how to overcome those objections and then move on to talking about handling prospects and clients who are not a good fit.

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