Talking Data Layers with Tagtician Creator Jim Gordon – Part 2

In recent episodes we’ve looked at the concept of getting back to basics and simplicity. We’ve discussed the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics and testing programs...

When people think of analytics data, many often think of “cold hard facts”, but this is can be very inaccurate. Like many other things in life, data can be skewed, biased, or even outright corrupted. Everyone has a bias and for an analytics team to...

Conflicts of interest can do significant damage to an analytics practice. It doesn’t take much for conflicts of interest to occur and in many cases all it takes is the perception of one. What are the potential conflicts of interest that an analytics...