It’s important for a company to share the principles and values that make up its foundation. If you’re not careful though, it can come across as a disingenuous sales pitch. How do you ensure that you do so genuinely and not turn off potential customers?
On this week’s episode of 33 Tangents Jason, Hila, and Jim discuss the challenges to promoting the core values of a company authentically and not letting it turn into a marketing gimmick.
Episode Highlights
- [07:00] How do you promote the values of your company without it coming across as a sales pitch?
- [12:35] The importance of authenticity when talking about your company’s purpose.
- [13:40] Why is Patagonia such an important influencer for Jason?
- [15:40] It’s ok to stand for something, even if it means you lose sales.
- [18:00] Ugh…..mission statements.
- [23:20] Actions speak much, much louder than words.
- [24:30] The Code of the West
- [28:00] Jason’s goes back to the importance of ‘authenticity’
- [35:30] Hila talks about how being genuine in helping clients informed our core values
- [37:00] From an employee perspective, how do you know when your company is being authentic?
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