One of the phrases we use internally at 33 Sticks is “Be the Wolf”, which is a reference to the character of Winston Wolfe, played by Harvey Keitel, in Pulp Fiction.

When this phase is used, it refers to a direct, honest, and genuine client relationships.

This week, Jason, Hila, and Jim talk in detail about what it actually means to “Be the Wolf”. How did that reference originate? How does a client benefit from that approach?

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Episode 91