On previous episodes we’ve discussed how digital analytics does not have a seat at the big table in organizations. It’s an afterthought to development and management doesn’t care until something breaks and it’s too late.
On this week’s episode of 33 Tangents, Jason and Jim are joined by Dipesh Shah who provides his perspective on why this is the case. Dipesh is a Marketing Data & Tech Consultant with 12 years experience based in London, UK.
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