Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of it. This tactic sees organizations you’ve partnered with implementing features and processes in such a way that you become completely dependent on them. Any attempts to switch partners will come at a tremendous cost.
Why are you hiring an agency? When you partner with an agency, are there signs that you can look for to determine what their priorities are? Is your success important to them or are you just a means to an end?
On this episode of the 33 Tangents podcast, Jim and Jason discuss why vendor lock-in exists and how organizations get caught by it. They also discuss ways to determine if a potential partner engages in this practice and how it is often packaged.
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