Many have talked about how the pandemic has accelerated the move to remote work. Over the last 2 years people have gotten a taste of being able to chose where they work, how to work, and how to be comfortable while working. One of the major...
There are a few common threads we’ve observed over the years with clients and web analytics implementations: One scenario that we’ve seen is that they over-implement their analytics tool leading to situations where they have more data they know what...
Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection. It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come. What...
Implementation of digital analytics solutions is often pitched as “just do X, Y, & Z” and you’re all set. We know that is not the case. What are the keys to a solid implementation? Do should you ensure to have in place at the start of the...
It’s been a while since the topics of data collection architecture and analytics implementation have been discussed. What are some of the things that are going on in that space? Where could things possibly be going? On this week’s episode of the 33...
The metrics associated with organizational and individual goals are one way owners & management monitor the health of the business. When designed and deployed with intention, goals can successfully aid in that. When haphazardly put together...