Conflicts of interest can do significant damage to an analytics practice. It doesn’t take much for conflicts of interest to occur and in many cases all it takes is the perception of one. What are the potential conflicts of interest that an analytics...
Many organizations view teams and divisions in very basic terms. They are either profit centers or cost centers. Profit centers are those parts of the organization that have direct impact on revenue while cost centers are essential parts of the...
As industries and organizations continue to recover from the covid pandemic, providing value is critical. This is value provided by companies to their customers as well as the value provided by teams within those companies. What does it mean to show...
Value is a term that is easily thrown around, often with implied expectations. When it’s used are all involved aligned on the definition and outcomes? What is value? What is value when it comes to digital analytics? What are the expectations when...
Analytics teams were decimated during the covid pandemic and still recovering. Many analytics teams are smaller than they were pre-pandemic and are showing no signs to returning to those staffing levels. This is leading to cases where the...
Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the...