Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the organization.
What do organizations need to consider when determining where analytics lives? What happens if analytics is not in the right place within an organization?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what they feel is the best place within an organization for digital analytics to be placed and why. They also discuss what organizations need to consider and the role digital analysts play in determining where analytics lives.
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