We’ve seen the trend of customers wanting more of a “relationship” with the brands & companies they buy from for quite some time now. Whether that be showing how they feel through social media or searching out companies that share the same...
This episode originally aired on May 15, 2020. We’ll be back with new episodes starting next week, September 11, 2020. On this week’s episode of #33Tangents, Jim and Jason are joined by Matt Barnett, CEO and founder of Bonjoro. Bonjoro is a...
In 2006 Avinash published his 90/10 rule for success in web analytics: for every $10 a company spent on analytics technology, they should spend $90 on people to use it. His argument was that while companies had “great investements” in analytics they...
The quality of data collected is often an afterthought until there is a problem and at that point it’s too late. On this week’s episode of 33 Tangents, Jim and Jason are joined by Eric Richter, a strategic consultant and data integrity expert. Eric...
Tag managers such as Launch and GTM have lowered the barriers that existed in years past that made deploying new data collection rules difficult. With lower implementation cost, it’s become easy to justify “just one more thing”. This can cause...
On this week’s episode of 33 Tangents, Jason and Jim welcome Liam Martin for a discussion and debate around remote work in general, fostering collaboration with remote teams, and how to manage a remote workers. Liam is a serial entrepreneur who runs...