Tag managers such as Launch and GTM have lowered the barriers that existed in years past that made deploying new data collection rules difficult. With lower implementation cost, it’s become easy to justify “just one more thing”. This can cause people to lose focus on the data that matters and become obsessed with tracking everything possible.

On this week’s episode, Jason, Bryant, and Jim discuss differentiating between what matters and everything else. What are the metrics that matter most? How can you keep people focused on what matters and prevent the thought process of needing everything tracked?

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Episode 117