Analytics teams were decimated during the covid pandemic and still recovering. Many analytics teams are smaller than they were pre-pandemic and are showing no signs to returning to those staffing levels. This is leading to cases where the...
Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the...
The typical business response to the need to deliver more work is to hire more people and grow teams. There are cynics out there that will dispute that statement and say business response is to drive employees harder. That may be true in some cases...
It feels as though there is a movement to apply agile development methodologies to analytics teams, both the data collection component and the analysis component. What does this mean? What is the driving force behind it? What are the risks? What are...
Many analytics teams are looking to be more effective with their time so it is spent more on using data to reach business goals and less on basic reporting. To solve for that, many are looking find ways to automate the routine tasks and reporting...
Many assume that the measure of success for an optimization program is a high testing velocity. The problem here is that in order to support a high velocity, other parts of the test development pipeline become neglected, including developing a well...