We’re currently doing a series of episodes looking at the concepts of getting back to basics and simplicity. We’re looking at the benefits of refocusing attention on the key concepts and practices that can get overlooked or forgotten as analytics...
Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of it. This tactic sees organizations you’ve partnered with implementing features and processes in such a way that...
Everyone has sat through vendor pitches where: – The problem and solution are oversimplified – The vendor doesn’t fully your situation and specific problems – The vendor’s product doesn’t actually address your problems If not...
What does it mean when an organization says it is “Mobile First”? What does that mean for the customer experience? What does it mean for employees and partners? What does the organization need to do to ensure it follows through on being “Mobile...
As we gain experience in an industry, it’s easy to develop blinders based on the region of the world in which we live and work. How are digital analytics and digital marketing different in South East Asia as compared to the US and EU? What is a...
Let’s admit it, working on digital analytics can be fun. For many of us in this space, it gives us a creative outlet. That being said, doing good stuff alone is not good enough. Are you working on cool stuff for the sake of doing cool stuff? Does...