This episode originally aired on May 15, 2020. We’ll be back with new episodes starting next week, September 11, 2020. On this week’s episode of #33Tangents, Jim and Jason are joined by Matt Barnett, CEO and founder of Bonjoro. Bonjoro is a...
On this week’s episode of 33 Tangents, Jim and Jason catch up on current events and recent announcements in digital analytics. Items we mentioned Google announces server-side tagging in Google Tag Manager Subscribe & Review Are you subscribed to...
“Mountains should be climbed with as little effort as possible and without desire. The reality of your own nature should determine the speed. If you become restless, speed up. If you become winded, slow down. You climb the mountain in an equilibrium...
Tag managers such as Launch and GTM have lowered the barriers that existed in years past that made deploying new data collection rules difficult. With lower implementation cost, it’s become easy to justify “just one more thing”. This can cause...
On this week’s episode of 33 Tangents, Jon Narong returns to talk about mobile app analytics with Jenn and Jim. Recently Jon tweeted about the analytics content that he’s finding is coming mostly from the web perspective. Why is that the case? Why...
It’s very easy to fall into the trap of just “checking the box” with analytics related work. If you take a serious look at your day to day, how many tasks that take up your time drive actual value. In today’s environment, there is an increasing...