Like many things in life, there is an art to being a consultant. The problem though is that the word consultant has come to take on multiple meanings. In some cases it refers to an individual brought in to evaluate a portion or an entire...
Having an optimization program that operates at an elite level, driving tangible value is the dream of many organizations. Setting that goal is one thing; achieving it is something completely different. What does a successful optimization program...
For many, it feels as though digital analytics has reached a point where the focus is on the collecting more data and less on how it will be used. Often times organizations are moving too fast so the excuse becomes “as long as we’re collecting it...
Elon Musk recently banned any kind of remote work for Tesla employees with justification being the types of products they manufacture. He set the expectation that employees will be in the office for a minimum of 40 hours a week. Previous episodes...
Data activation is easy to talk about, but difficult to execute. It doesn’t take much to get excited about the potential that data activation can bring and may often jump right in without ensuring they are prepared. What are the key components of a...
We’ve all heard about data activation, but what does it really mean? What is involved to reach data activation? What forms does data activation take? On this week’s episode of the 33 Tangents podcast, Jim and Jason dive into the topic of data...