We’ve all experienced the situation with a client where we know the data they are talking about is nothing more than a distraction. It can be data that they have identified as needing to be collected or data they already collect. When asked about...
It’s not a far stretch to say that the current state of social media is that of a toxic cesspool. Many would say that that the social media platforms that are widely used today started out with the good intention of enabling people to connect with...
It seems like there is a great deal of talk about the importance of learning from mistakes. The problem with that however is that most people are so fearful that they do everything they can to either avoid making mistakes or to hide them when they...
How do you explain to your organization’s leadership that the work involved with an analytics implementation is never finished? That it’s not something that is “set it and forget it”? How do you tell a client that their analytics foundation is...
It feels like we have another round of “all cookies are dying” conversations happening again. Companies are being pushed to adopt some sort of server side technology now or all data will be lost. What is actually happening? What is the truth? Is it...
The holidays are here and the end of the year is quickly approaching. Many take time off this time of year to enjoy the festivities with family and friends (though that will look very different this year). What are some ways you wrap up the end of...