The So-Called “Cookie-less” Future

It feels like we have another round of “all cookies are dying” conversations happening again. Companies are being pushed to adopt some sort of server side technology now or all data will be lost.

What is actually happening? What is the truth? Is it all fear, uncertainty, and doubt or is there some legitamacy to it? Do companies need to jump immediately or is there still time to see how things develop?

On this week’s episode of 33 Tangents, Jim and Jason discuss what they’re seeing, what they’ve seen before, and their recommendations for those that are feeling pushed one way or another.

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Episode 145