This week, Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe. Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to...
Please Note: We’re taking a break during the holidays and will be back with new episodes on January 11, 2019. This episode was previously published on August 3, 2018. What does air quality have to do with data and collaboration...
We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that? To validate that a system is collecting data correctly you need to compare it to another system. ...
What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being...
Often times we see the effort to implement, maintain, and use Analytics be questioned by those who aren’t involved in the day to day. Focusing after the initial implementation work is done, many times management does not see the value in...
Created and defined by GrowthHackers, “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to...