Analytics teams are realizing that it’s no longer good enough to just check boxes to show value. They need to show how the organization...
Latest episodes
It’s often stated that “data is the new oil’ and while that may be true, it oversimplifies the value of data. Data by itself isn’t...
The value a team produces isn’t always apparent. This is why it is critical for individuals and teams to ask themselves about the value...
As industries and organizations continue to recover from the covid pandemic, providing value is critical. This is value provided by...
Value is a term that is easily thrown around, often with implied expectations. When it’s used are all involved aligned on the definition...
Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of...