Value is a term that is easily thrown around, often with implied expectations. When it’s used are all involved aligned on the definition and outcomes? What is value? What is value when it comes to digital analytics? What are the expectations when...
Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of it. This tactic sees organizations you’ve partnered with implementing features and processes in such a way that...
Analytics teams were decimated during the covid pandemic and still recovering. Many analytics teams are smaller than they were pre-pandemic and are showing no signs to returning to those staffing levels. This is leading to cases where the...
Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the...
Fear, Uncertainty, & Doubt, also known as FUD, is a commonly employed sales tactic. Decisions made out of fear are often drastic and wrong and martech sales in particular knows how to tap into the fear of opportunity cost. With organizations...
Everyone has sat through vendor pitches where: – The problem and solution are oversimplified – The vendor doesn’t fully your situation and specific problems – The vendor’s product doesn’t actually address your problems If not...