When working with data and distributing it to clients or internal stakeholders, the line between reporting and insights is often blurred. When it comes to digital analytics, what is reporting and what are insights? What is the difference between the...
The growth in both the number and the capabilities of digital analytics & marketing tools coupled with the faster speed at which updates can be deployed has made it so organizations can collect ever increasing amounts of data. While this is a...
For many, it feels as though digital analytics has reached a point where the focus is on the collecting more data and less on how it will be used. Often times organizations are moving too fast so the excuse becomes “as long as we’re collecting it...
The people that make up the digital analytics space come from a variety of backgrounds and have wildly different educational backgrounds and career paths. Unlike other careers, there are no prescribed paths or series of steps to get into and move...
It’s summer time. It’s a time of the year when people take vacations and try to slow down a bit to enjoy the nice weather. One thing that many find enjoyable to have with them during this time is a book. On this week’s episode, of the 33 Tangents...
Data activation is something easily discussed and easily derailed. What are the common mistakes often made when trying to activate data? What should an organization try to avoid? On this week’s episode of the 33 Tangents podcast, Jason and Jim...