Value is a term that is easily thrown around, often with implied expectations. When it’s used are all involved aligned on the definition...
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Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of...
Analytics teams were decimated during the covid pandemic and still recovering. Many analytics teams are smaller than they were pre-pandemic...
Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly...
Fear, Uncertainty, & Doubt, also known as FUD, is a commonly employed sales tactic. Decisions made out of fear are often drastic and...
Everyone has sat through vendor pitches where: – The problem and solution are oversimplified – The vendor doesn’t fully your...